No matter what industry you operate in, one thing's for sure - it’s difficult to stand out from the competition. The foundation of any successful business strategy is having a strong brand identity. And a brand identity begins with owning an attractive, professional and unique company logo.
With 20 years of experience working as a graphic designer, I know what works. When we work together, I’ll take the time to understand your business, what you do, who your customers are and how you’d like your customers to interpret your business. This includes in-depth research, making sure the new identity is individual and stands out from your competitors. It’s all about developing a new brand that’s perfect for your business.
To accompany your chosen logo design, I'll provide a Brand Identity Document, offering guidance on how to use the logo, along with a colour pallet for both online and offline marketing, and typography that compliments your logo design. This is a great reference tool to ensure that your brand is portrayed consistently every time it's used.
A Corporate Brand Guideline Document is particularly useful for companies who have their marketing and promotional materials produced from more than one source. Content would typically include:
A set of rules for your logo, layout and typography.
Mockup designs for print and digital marketing materials, signage, clothing and promotional items.
Images - the style of photographs, illustrations or icons your company uses on your website and other marketing materials.
Tone of voice - the personality of your brand that's expressed through words.